Proposal

Proposal for Kinetic Typography Project

Jessica Lukasavage

Problem Statement

Extinction is happening rapidly on our planet.  While some extinction is simply the natural order of nature, many animals and plants are disappearing at a rapid pace due to human involvement.

The goal is to create a motion graphic highlighting certain species currently being threatened by humanity, using kinetic typography and graphics.

Research

Initial inspiration, as well as research for this project has come from my involvement in the Save the Rhino Foundation and various other conservation groups, such as the World Wildlife Fund.

Problem

Most people live their daily lives and don’t give a second thought to our planet and how we are affecting it.  Meanwhile, plants and animals are disappearing from the world.  Some of these creatures are beneficial to the planet and without them the environments can change dramatically. 

Most conservation programs focus on animals that are not necessarily important to ecosystems, thus gaining criticism from those who believe that extinction is just a natural part of life.  My goal is to focus on species that are beneficial to their environments and would cause great problems if they were to become extinct.

Deliverables

Following the initial creation of the proposal on April 1^st, 2013, I will begin the research process to find threatened species that benefit their environments.  During this time, I will also be working on my font, Jowlsans, to improve it so that it can be used it the motion graphic. I will present facts about the species I find and incorporate my typeface into the graphic.  I will then link organizations at the end of the motion graphic that viewers can donate to. 

On April 15^th, 2013, there will be an in-progress critique where I will present 80% or more of this project.  On April 24^th, 2013, I will present the final product of this project for critique.

Budget

There is no applicable budget, as I already own After Effects.